Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation.
At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.
If you keep forcing new ideas, new models, and new revelations into a business that has already found what works, you destabilize it.
The maturity phase is not for experimentation. It is for discipline, for structure, for repeatability. If you want to innovate, do it on the side with small experiments, not with the core engine of your business.
The more you grow, the more dangerous “constant change” becomes.