If ads buy you attention, content keeps it.
Think about the last time you learned about a new product. You didn’t just buy instantly. You probably Googled, read reviews, checked a blog, watched a video. That’s content distribution at work.
When you consistently distribute content, you’re not just selling. You’re teaching. You’re answering objections before people even raise them. You’re showing up everywhere your customer looks, so by the time they’re ready to buy, you’re the obvious choice.
Small businesses that master this combination, ads for speed, content for trust are the ones that scale fast without burning out.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).