In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…
The most successful product launches don’t just appear. They are built around a date, a day the market can anticipate. Think of Apple. Every new iPhone launch is an event.…
In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…
When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…
Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…
Most entrepreneurs fail because they try to sell before they teach. Your first responsibility is not to convince people to buy. It’s to help them see why the product matters…
When companies want to launch a product, they don’t just throw it into the market. They educate. Think about the launch of a new phone. Long before the phone hits…
