Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency. Today or…
Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…
The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…
The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…
