Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…
Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work the way they should.There are no fully functional mortgage systems. The Regulations are still developing.…
The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…
Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…
A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds. Imagine you walk into a random gathering of twenty…
