Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…
Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…
A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…
The moment something becomes limited, its value increases. That’s not economics alone — it’s human nature. If you tell a client you have 2,000 plots available, they will relax. They’ll…
Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…
Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…
