People don’t buy cars with logic—they buy them with psychology.Toyota tried to introduce Prado as a luxury SUV, but it didn’t fit the narrative Americans had about Toyota. Affordable, yes.…
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…
Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…
Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…
Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…
Not every sale has to be a hard push. Sometimes, the best way to close is by giving first. Reciprocity works because people naturally want to repay kindness. It could…
We’ve been taught that people make decisions logically. But in reality, people buy emotionally and only use logic afterward to justify their choice. Think about it: there is no rational…
