There is a product in Nigerian real estate that is quietly dying, yet people are still rushing into it untitled land. New companies are opening every day just to sell…
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
Every entrepreneur asks: How do I get clients? Fewer ask: How do I keep them? Almost nobody asks: How do I grow them? Growth comes when customers don’t just come…
People don’t buy cars with logic—they buy them with psychology.Toyota tried to introduce Prado as a luxury SUV, but it didn’t fit the narrative Americans had about Toyota. Affordable, yes.…
Sales can give you revenue, but conditioned behavior gives you dominance.A product is powerful when it doesn’t just meet a need—it reshapes daily psychology. Think of brands you use without…
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…
You can have the best sales strategy in the world and still struggle. Why? Because your customers buy once and disappear.One-time buyers bring revenue. Loyal buyers build wealth.Your focus must…
