There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…
Every product struggles in darkness. Awareness is the light that creates demand. When governments push policies, they sensitize. When institutions launch programs, they educate. When tech firms release new innovations,…
Real estate without titles looks sweet in the beginning. Inflows every day. ₦1M here, ₦800k there. You experience unending flow alerts that never stop. But that sweetness hides behind great…
At the growth stage, only one word matters, push. Push for visibility. Push your marketing. Push your distribution. Push for more sales.Validation tells you that your product works. Growth requires you…
Business runs in stages. First, you validate. You confirm the product works and the market wants it. But once validation is complete, the game changes. This is not the time…
Validation is not the finish line. It is the green light.After you've seen a problem and solved it, then tested your product and seen that people need it. You have…
Here’s the difference: A startup is built on assumptions. A company is built on validation. When you’re still a startup, everything is uncertain. You assume the need exists. You assume…
