Most sales collapse at the point of objection.
“I don’t trust it.” “It’s too expensive.” “I’ve seen cheaper options.”
These are walls customers build in their minds. Your job is to tear them down.
The smartest way is through an educational campaign, one month of clear, consistent teaching that answers every possible objection.
By the time your marketing event arrives, the walls are gone, and the only thing left is desire.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
