Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now…
Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…
In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…
The most successful product launches don’t just appear. They are built around a date, a day the market can anticipate. Think of Apple. Every new iPhone launch is an event.…
In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…
When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…
Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…
