The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…

Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…

Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…

The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…

The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…

Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…

The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…