Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…

Sales is not always about price. Sometimes it’s about positioning. Telling a client, “Inspection normally costs ₦50,000, but I’ve covered it for you,” does two things: It makes them feel…

Every interaction with a client is either a deposit or a withdrawal from their emotional bank account. When you do something extra for them, like waiving an inspection fee they…

The worst call you can make is a call you are unprepared for. Before you dial that lead, you must equip yourself with proper product knowledge. The hardest product to…

Many people confuse leads with prospects. They are not the same. A lead is just a contact, a phone number, an email, someone you can reach. But until that person…

Customers are not buying land. They are buying peace of mind. If you tell a client about square meters and location, but you can’t explain why demolitions happen and how…

Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest deals are closed by people who can connect both. When a buyer says, “I heard…