If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…
Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…
Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…
Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
The boldest businesses are usually built by young men. Why? Because they can afford to risk everything. But as age increases, so does caution. A 60-year-old founder won’t gamble the…
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
