Sales is like water flowing through a pipe. The bigger the flow, the more comes out the other side. If you only have a trickle of leads, even the best…
The fastest way to create powerful offers is to answer this: What does my customer experience after using my product?If you sell real estate, the outcome isn’t “a 500sqm plot.”…
Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…
Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform. The truth is, there are billions of platforms. But only…
Even when you’re on the right platform, timing makes the difference. If your ideal clients scroll LinkedIn at 7am before work, but you post at 11pm, your content will die…
You can create the most powerful educational content in the world, but if you post it in the wrong place, it won’t move the needle. If your target clients are…
