When you pick a date for your marketing event, your job is not to sell immediately, your job is to educate.
For 30 days, you should saturate the market with knowledge about your product.
Tell them what it is, why it works, and why it is better than the alternatives.
Answer objections before they are asked. Remove doubts before they are raised. The more you teach, the more demand you create.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
