People don’t just buy products. They buy stories, they buy process, they buy transparency.
If you can educate people about how your product is made, you turn curiosity into trust.
Show them the details. Show them the effort. Show them why it is superior.
The more they understand the process, the more they will value the product. And when value rises, price no longer matters.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
