The reason people hesitate before buying is usually one thing: lack of clarity. They are unsure of the quality, the value, or whether your product is right for them. That hesitation is an objection in disguise.
An education-driven campaign breaks those doubts. By explaining your process, teaching the benefits, and saturating the market with knowledge, you reduce the need for back-and-forth conversations. The buyer already knows enough to make a decision without calling your office. When people don’t need to ask questions before buying, you’ve reached the level of educational saturation.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
